In Tamil Nadu, amid a severe shortage of Aavin milk over the past few months, the price of private milk, which is the next most sold, has also been increased by Rs. 4 per litre.
At a time when the Tamil Nadu Milk Agents and Workers Welfare Association had accused that Aavin milk sales in Tamil Nadu were being reduced to create an artificial shortage, the increase in private milk prices has caused dissatisfaction among the public.
It has been reported that the price of private milk, which was earlier Rs. 82 per liter, will now be sold at Rs. 86 per liter. As a result, poor and ordinary people who buy private milk because Aavin milk is unavailable will now have to pay an additional Rs. 2 for half a liter of milk.
Similarly, the price of private company curd has been increased from Rs. 88 per liter to Rs. 90. This will further distress people who are already suffering from rising prices.
Earlier, Aavin milk was available in some shops at least until evening. Now, all the milk gets sold out by morning itself. As a result, people are being forced to buy private milk.
Regarding this, in the complaint made by Su.A. Ponnusamy, founder and state president of the Tamil Nadu Milk Agents and Workers Welfare Association, the procurement price of Aavin milk was recently increased. However, the selling price was not increased. Since the current government has made the same mistake that was made during the DMK regime over the past five years, the financial loss to Aavin has increased many times over.
In this situation, to control the financial loss, the administration is issuing verbal orders to reduce Aavin milk sales across Tamil Nadu. As a result, an artificial milk shortage has arisen, affecting both milk agents and the general public.
In Kanyakumari district, the production and sale of Aavin full-cream milk has been completely stopped. In districts including Erode, Salem, Madurai, Tiruchi, Thanjavur, and Coimbatore, milk distribution has also been deliberately reduced many times over.
In Chennai, while Aavin milk sales were previously more than 1.65 million liters per day, they have fallen by more than 25 percent over the past 6 months. It has now been reported that an oral order has been issued and implemented to reduce sales by up to another 10%.
Following the increase in Aavin’s procurement price, private milk companies have also been forced to raise their selling prices. As a result, a situation will arise in which the public will once again turn to the lower-priced Aavin milk. Therefore, he had stated that appropriate measures should be taken to control Aavin’s financial losses and ensure that milk is available to the public without interruption.